On the Reporting of Infinitely Amazing Discoveries

 When the media makes things infinitely amazing


The media frequently lives on a level of excitement and adrenaline that few humans can sustain for very long. In a world filled with much negative news, it is interesting that this does not seem to be the case when it comes to reporting about new hair research.

I have noticed three emerging trends when it comes to the reporting of new research in the world of hair loss.

Observation 1: Hair research findings that are not really all that interesting and not really all that promising get reported as “breakthroughs” and the ultimate “cure.”

Observation 2: Hair research findings that are somewhat interesting and somewhat promising get reported as “breakthroughs” and the ultimate “cure.”

Observation 3: Hair research findings that are truly breakthroughs and truly promising get reported as “breakthroughs” and the ultimate “cure.”


In a world with much negative news, one might admire the media's tremendous positivity (and tremendous consistency) when it comes to reporting new hair research. But what must not be forgotten is the countless numbers of people that act on these reports - either emotionally, physically or financially.

It is the responsibility of the media to help people understand if new hair loss research best fits in a category of not all that promising, somewhat promising or truly a breakthrough. Every hair loss discovery adds to our body of knowledge but not every discovery needs to be reported as infinitely amazing.

Dr. Jeff Donovan is a Canadian and US board certified dermatologist specializing exclusively in hair loss. To schedule a consultation, please call the Whistler office at 604.283.1887

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