New Study of Google Trends Data Highlights August and September as Key Hair Loss Search Months

Google Trends Data from United States Confirms August As Key Month of Hair Loss Searches

Google Trends data is powerful to understand the concerns and interests of certain groups and how this might change over time. Authors of a new study evaluated monthly Google Trends data for ‘hair loss’ in the United States from 1 January 2004 to 1 January 2020,

The authors’ data showed significant differences in search interest across various months. The month with the highest interest was August , followed closely by September and July. The lowest searches were conducted in April followed by February and December.

Comment

This study is interesting and is consistent with 5 other nice studies in the literature showing that July through September are the major months of shedding in humans.

This is certainly not the first study to try to correlated GOOGLE TRENDS data to shedding. A 2017 study in the British Journal of Dermatology  also supports that people are more concerned about hair loss in the Summer and Fall than in the Winter and Spring. Specifically, a study by Hsiang and colleagues looked at the Google Trends for the search term “hair loss” in Summer, Fall, Winter and Spring.  Compared to the Spring, searches were 5.74 times more frequent in Summer and 5.05 times more frequent in Fall compared to the Spring.  Searches about hair loss in Winter were 2.63 times more frequent in Winter than Spring. Spring was a time of least entries related to hair loss.

REFERENCE

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